Archive for January, 2009
How do you get your Phone to keep Ringing
Assuming you have a fantastic offer [I’ll come back to this later] the short answer is to use reaction marketing. This is a new term I identified and now use in all my small business marketing. Reaction marketing is where you use “Reasons Why” in your Advertising and direct mail [it’s a vast improvement on [...]
How to Better Your Small Business Plan
Keep on marketing. Most businesses stop marketing when they find they are generating leads, customers and sales. This is a mistake, especially when there is a downturn in the economy. To recession proof business you must keep marketing. If you have too many customers consider putting your prices up rather than ceasing your marketing [...]
