Archive for June, 2009
Part 1 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate”
You may not be aware of it yet, but you’ve just begun the journey that most business owners never even realize is available to them. That’s the journey of metamorphism into a marketer of business, rather than being a business marketer! The owner’s primary role should be that of marketer, nothing else! It’s unbelievable that [...]
Part 2 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate”
You only have two types of customers; those who have bought from you and those you haven’t sold. The reason you have to differentiate between the two is because it has a direct impact on the way you deliver your marketing message. For example, you don’t have to pay for an advertisement to market to [...]
Part 3 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate”
Luring ‘lost’ customers back. Do you realize that what you’re learning here is not new. Successful businesses use this information all the time. Remember, there is nothing new under the sun. That’s good because as the owner of a small retail business, you should only be using marketing that’s been tried, tested and proven! TIP: [...]
Part 4 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate”
Eliminating discounting forever. There are two essentials you must have in business before you consider back office products, management, staff, accounting systems, shop refurbishment or on road sales representatives. They are: 1. Marketing 2. Product Being good at your job is not good enough. Thousands of people are good at what they do. Even your [...]
Part 5 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate”
TIP: There are five major components to a successful sales letter. Here is a brief outline of a sales copy: 1. The Headline Never make your business name the most dominate part of your letter. Your business name means nothing to a customer except when it’s time to find the door to visit your business. [...]
Part 6 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate”
In this page, we talk about removing the risk of buying from the prospect or customer so they will be eager to give your service or product a go! What if you have all of what we are talking about going for you but customers still aren’t calling you? The reason for that is your [...]
The Curse of the Entrepreneur
When the Entrepreneur’s Curse grabs you it can kill. It almost destroyed me. I used to think ideas were the greatest thing in the world after all it all begins with an idea doesn’t it? When I started on my journey to success [financial success], I made it a habit of getting a new idea [...]
The One Word Encouragement
The fastest way to get more positive results into your life is to FIRST encourage someone else. Here are some helpful tips: Be happy give a smile to everyone, tell your sons or father “You’re proud of them.” Tell your wife, mother or sister “I love you.” You can say to a colleague, “I believe [...]
