New market research obtained by The National Federation of Independent Business (NFIB) says the biggest problem businesses have is cost. 3,530 small business owners were surveyed this year.

Federal taxes also affect small business. A major deterrent for nearly a quarter of the businesses surveyed is tax complexity. In spite of this data, some good news has emerged. A small business owner’s primary objective is still to increase sales and reduce expenses.

Scott Shane, from Kiplinger.com, says there are certain common myths to be aware of to make the decision easier:

1. You need a lot of money to finance a new business. This may not be the case. Successful business owners who had to start their businesses without a lot cash had to borrow. They rent instead of buying.

2. Banking institutions don’t lend money to start-ups. What are your chances of financing a small business? Federal Reserve data show banks account for 16 percent of all financing provided to companies 2 years old or younger. Although there may be better ways to get funding, banks are an avenue to consider.

3. Business success depends on the owner’s talent. While talent does have some bearing on business success, it is also necessary to consider the industry you choose, the market and location of your company.

Market research has shown that if you are involved in communications, telecommunications or technology your success will be greater than if you were to buy a small motel in outback Australia. Talent doesn’t have much bearing on the growth of a new business.